-

Portfolio

Articles

About

Contact

Home

About

Steve W. Geiger, Manager

Steve possesses sound marketing strategy and graphic design expertise. Born and raised in San Jose, California, Steve attended San Jose State University Business School (in the heart of the Silicon Valley) where he received a Degree in Business Marketing and Advertising. He founded Geiger Unlimited – Marketing, Advertising and Public Relations in 1996, with a focus to provide quality “Push” and “Pull” advertising and public relations services backed by sound marketing strategy. In 2001, after years of success, he co-founded Synergy Communications with a goal to take his broad experience to the next level and develop a team to produce greater results.

Trained and mentored by some of the best marketers in the world, such as the founder of "The Pet Rock" and the original copywriters of the "Marlboro Man," "Tide" and United Airlines campaigns, Steve prides himself in his "Addy" award-winning graphic design work and skilled copywriting style. Working with a variety of clients from retail to high-tech, Steve serves as a Marketing Director to many organizations and businesses and boasts many success stories of his clients. One of them, Innovative CAD Software, Inc., through Steve’s marketing direction, grew from an idea for a software product to one of the top five selling software companies of its worldwide industry before it was acquired by an Australian software firm. Steve helped grow his client Wallpaper Etc., Inc. from inception to profitability in less than one year with his powerful, image and vision based marketing strategy techniques.

Steve has an extensive client list from local small businesses to worldwide Fortune 500 companies. He has helped start dozens of businesses over his career and is now focusing in the energy sector to bring his marketing strategies to a new age of companies that will help grow our economy. He is also an instructor at Sierra College in Rocklin, where he is training his students to be leaders in energy technology.
 

Process Based Solutions

Steve has pioneered a unique marketing process to develop strategic positioning solutions for his clientele.  This process, called the "Vision Positioning Process™," has been fine tuned over the last decade.

The process incorporates an organization’s “vision” and “values” to develop a winning “image” that calls customers to action to demand your products and services ("pull" marketing).  It has proven results:

• Growing your business with an image that appeals directly to your customers.
• Positioning yourself as a leader in your market.

Through analysis of customer demographics (who they are), psychographics (why they buy from you), competition, and relative markets, needs and goals are outlined for successful positioning.  This information is then incorporated with the vision and values of a business or organization to develop its image - through Logos, Business Cards, Letterhead, Envelopes, Branding Kits, Websites, Ad Graphics, and more.

By having a strong and creative company image based on the “Vision Positioning Process™,” a company is essentially positioning itself for success.  By using this process, your ROI (Return On Investment) for marketing is greatly increased.  

Case Studies / Success Stories - click to review.

In reviewing these case studies, one thing is clear.  These organizations, by use of the  “Vision Positioning Process™,” have built a powerful image which has fostered an extremely effective marketing strategy.  This is what sets them apart, sets them ahead of their competition, makes them leaders, and what creates the successful marketing results they have achieved. 

The graphic below outlines Steve's philosophy on the Marketing Mix.

 

Clients

3Com A Healthy Alternative A Touch of Serenity AA Lighting Absolute Promotions Active Physical Therapy Nevada AmericaTheFree.org An Elegant Affair Association of Rodeo Committees AutoMall.com Balloon Twisters Balloonatics Beck Business Service Beef, It's What's For Breakfast Beginning Steps to Independence Big Hat Productions Bloomers Bluestocking Press Body Inspiration for Women Budget Blinds Business Machine Specialists C & H Specialists CISCO City of Reno, NV City of Rocklin, CA Clear Element Communication Techniques CompUSA Concierge Services Creative Metal Products Data Direct Domain Designs Edward Jones Investments Effective PR, Inc. Elegant Events Catering, Inc. EliteSeek.com EnviroSystems, Inc. Executive Wealth Management Express Business Services FANtastic Flyers Five Star Bank Forward Action Fred Boyce, Artist Great Rocklin Homes Hall of Resources Helens Hobbies Infinitus Group, LLC Innovative CAD Software, Inc. JD Advertising JMA Launch! Idea Accelerator LeGrande Affaire Limousine Linden Financial Group Manex Matteucci Consulting

MDprime Mexicali Grill Restaurants MicroEDA Corporation MindSet Monarch Cove Inn Noesys O-4, Inc. Pacific Wheel Distributors Parker & Lynch Partners Mortgage Pedros Restaurants Placer Business Exchange Print Project Managers Quantum Advisors Radio Shack Ray Morgan Company RE/MAX Realty Professionals, Reno NV Reno Rodeo Foundation Resource Management Group Rising Sun Rocklin Area Chamber of Commerce Salomon Smith Barney San Jose Chamber of Commerce San Jose Police Department San Jose State College of Business Alumni Association Schurra’s Candy Factory Sciena Scottish Rite Center Sierra Pacific Turf Supply Special Olympics Starbites Sweats by Jo Synergetics Talbot Tours, Inc. The Business Store The Keaton Raphael Memorial for Neuroblastoma, Inc. The Loan Source The Professional Zone Therents, Inc. Tire Outlet Token University of Nevada Reno – Wolf Pack Meats Vanderhulst Very Graphic Arts Virgofit Vision Law Corporation Wallpaper Etc. Wallpaper Express Weddings by Desiree WishBox Woodside of Almaden Homeowners Association World 2 Do Your Heritage Collection